Citroen Gears Up For India Entry Next Year With Highly Digitised Sales Process

Set to kick off India journey next year, European auto major Groupe PSA is initially targeting ten cities for Citroen brand through smaller, yet highly digitised showrooms, with an aim to help its dealers to invest judiciously on-premises, as per a senior company official. The company, which formally announced to enter the Indian market with Citroen brand early this year, is... Read More